xpedx | Design News

FEATURE | AMERICAN PACKAGE DESIGN AWARDS
Packaging, POP and the Instore Experience.

News
Adidas founder resurrected in Claymation; designer posters raise funds for the California wildfire victims; Williams-Sonoma packaging is eco-friendly; ZONA party graphics add Fellini-esque fun; Hornall Anderson serves up organic restaurant design; Ugly Mug gets new face; and many more.

SEEN AND NOTED
TDA tells flavored water story; punk-inspired poster collection unleashed by Modern Dog; Asics tries on new lifestyle campaign.

PEOPLE
Barcelona designer is the real deal; investor group acquires Method; Rodriguez moves to Mintz & Hoke; Goneya designs at kor group; DeLise develops at Zunda Group; Evans joins Kelliher Sametz; and many others.

SPECIAL EVENT: COLOR CONTROL FREAK
Pantone and X-Rite Color Services present the popular seminar "Color Control Freak" that seeks to provides an in-depth understanding of color, its value in the design process, and techniques for proper reproduction.

More News: Ghost Story, Eight Is Enough
Eight Marketing Communications has revitalized the Nature's Alternative skincare line for Mario Tricoci Hair Salons & Day Spas. The project updates the look of the packaging and allows for the addition of six new products to the line.

News: Slip 'N Slide, Leno Does Standup
A summertime favorite since 1961, the Wham-O Slip 'N Slide has a place in the hearts and minds of adults and kids alike. With retro-relevance at an all time high, the classic hot weather toy recently underwent a brand packaging makeover.

Letter To The Editor: Disney Princesses
In the February Enewsletter, I noted some silly brand extensions that arose in a recent survey sponsored by TippingSprung and BrandWeek. Hooters Energy Drink, Trump Steaks and Danny DeVito Lemoncello come to mind.

PUBLISHER'S NOTE: TOUR DE PANTS
I once visited the apartment of the man who owns Subway; it was stunning in size, decor and by every other measure. He had lent it out for a book signing party. Later that night, all I could think of (being the classy guy that I am) was: " My God, they're just sandwiches. And I actually prefer Blimpies."

More News: A New Drink For St. Paddy's Day
Susan Newman has completed the book design, jacket, hard case, end papers, and interior design for Celtic Teas With Friends by Elizabeth Knight.

Take Five: Job Search Gimmicks Are A Gamble
Who needs to mail a resume, when you could "bowl" a potential employer over by sending him or her a bowling pin? While gimmicky job-hunting techniques like this can open doors, they do pose a risk

More News: Lorenc Gives Samsung A Hand
With the help of Jan Lorenc — principal of Lorenc+Yoo Design — Samsung Electronics is stepping away from traditional billboards in favor of a more artistic approach to advertising.

News: March Madness, Camel Repackaged
As the communications channels for cigarette companies narrow, they depend increasingly on package design as a standalone advertising tool.

Publishers Note: Talk Is Cheap
Compostmodern '08, an interdisciplinary conference dedicated to design solutions, was recently presented by AIGA San Francisco and the Center for Sustainable Design. Held at the Academy of Art University in downtown San Francisco, the event was, by all accounts, a success on many levels.